09 Feb '15, 2pm

Tesla and Toyota Driving Innovation Far Beyond Electric Cars

Tesla and Toyota Driving Innovation Far Beyond Electric Cars

Here’s the thing about most of tomorrow’s environmental solutions: we already have them, here, today. Environmental problems typically run parallel with this redundancy, in a situation that is just as politically and economically tangled. The fossil fuel industry is transparently saturated, perforated with ostensible controversies that reveal how colossally difficult it is to overcome humanity’s dependency. “Tomorrow” might be a bit more distant from the dark reality Musk believes our economy faces today, where “electric car programs at the major manufacturers are small to non-existent, constituting an average of far less than 1% of their total vehicle sales.” Tesla therefore cannot create substantial change in the economy, society or environment if they’re only impacting a fraction of one percent of the market. The situation has settled in between invention and implementa...

Full article: http://ecowatch.com/2015/02/09/tesla-toyota-driving-innov...

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