15 May '12, 11am

Impact Investing Goes Mainstream–Morgan Stanley Jumps on Board

Currently, according to the company, about 1 in 8 dollars under professional financial management, or about $3 trillion, is invested in a portfolio in what has traditionally been called Socially Responsible Investing. SRI has allowed investors to have avoidance triggers, so that they know their money is not invested in certain industries, like conflict minerals, tobacco, plastics, big oil, and the like. Impact investing is somewhat different, in that the purpose of the investment is specifically to advance businesses that incorporate environmental and social performance in their measurements and performance criteria.

Full article: http://www.triplepundit.com/2012/05/impact-investing-main...

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