29 Jan '15, 5pm

Off-Grid Solar Firms Should Focus on Customer Experience, Not Just Energy Access: Companies

Off-Grid Solar Firms Should Focus on Customer Experience, Not Just Energy Access: Companies

Companies working to bring solar to developing countries need to improve their service delivery if they want to attain disruptive levels of deployment. Beyond-the-grid enterprises are raising more and more money, but moving from social impact to real venture capital investment will require them to step up their game. That means providing seamless service levels to some of the most price-sensitive, difficult-to-reach customers on earth -- akin to what people in developed countries would expect. It means bringing Apple-level service delivery to those who don’t even have working toilets. I believe our industry can achieve this. But we need to focus on what has driven success in consumer electronics: value, quality, access, seamless use and cheap financing. Beyond-the-grid technologies like solar and LEDs face the same lofty expectations as any consumer electronic product. We ...

Full article: http://www.greentechmedia.com/articles/read/can-financing...

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Focus On Customers Who Will Come Back

Focus On Customers Who Will Come Back

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renewableenergyworld.com 28 Jan '15, 4pm

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