29 Jan '15, 9am

The Key to Marketing Sustainability: Make It Sexy via @triplepundit

The Key to Marketing Sustainability: Make It Sexy via @triplepundit

Intelligence is the one absolutely essential quality of sexy susty-ness — for the simple reason that, without it, whatever you’re selling is not sustainable. Truly sustainable products, services and behaviors are just flat-out better, smarter and often more technically advanced than conventional options. It’s nuts not to highlight this in marketing, but many companies don’t do it effectively. They worry that the intelligence factor is too complicated to explain, or, conversely, they make it too complicated and people just don’t get it.

Full article: http://www.triplepundit.com/2015/01/key-marketing-sustain...

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