14 May '12, 6am

Should the government advertise the “green switchover”?

The government will today be called on to relax its ban on advertising spend and commission a national communications campaign to drive adoption of upcoming green initiatives, such as the Green Deal energy efficiency scheme, the smart meter rollout, and the Renewable Heat Incentive (RHI). The recommendation is the centrepiece of a new report from the Green Alliance think-tank, backed by a number of high-profile firms including Scottish Power, Asda, Kellogg's, Groundwork, PepsiCo, which argues that a government-orchestrated campaign is essential to ensure the success of the coalition's flagship green policies. FURTHER READING Nissan and British Gas to power up electric vans Coca-Cola promises millions of green bottles with £15m ECO Plastics plant Ministers have been reluctant to spend money on advertising since taking office, and a ban on government-backed advertising was a...

Full article: http://www.businessgreen.com/bg/news/2174200/government-a...

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