12 May '12, 6pm

Can Beer Save America?

For related articles and more information, please visit OCA's All About Organics page , Breaking The Chains page , and our Organic Transitions page . The grand unifying theory of the American consumer has been that we are, first and foremost, low price fetishists. There'sample evidence supporting this view: From Wal-Mart's prominence to the fast food industry's ongoing success, vast swaths of the economy are indeed built on the premise that buyers will prioritize discounts and quantity over premium prices and quality. But ever so quietly, we are starting to see the rise and success of a competing vision, one that turns the old assumption on its head. In the technology arena, for instance, Apple is successfully challenging the PC world with a business model that convinces consumers to pay higher prices in exchange for better reliability, durability, efficiency and customer ...

Full article: http://www.organicconsumers.org/articles/article_25434.cfm

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