08 Apr '11, 11am

EV Carmakers Contemplate the Future: The first few months of widespread availability of electric vehicles are

EV Carmakers Contemplate the Future: The first few months of widespread availability of electric vehicles are

One way to get wider uptake of EVs is to talk pragmatism (although car buying and pragmatism do not always go hand in hand). He noted that one-third of European customers never drive more than 100 miles a day. “If everyone bought rationally, then there’s a huge customer base.” Palmer noted that the distribution of chargers today was more about reducing range anxiety than actually answering a need. Right now, no one knows if destination charging will really be used. Although the Leaf looks a lot like other cars on the market, the electric vehicle could upend car design in the future. “The engine can be anywhere, so that will allow us to innovate,” he said. Palmer was equally bullish on the carmaker continuing the relationship with the driver, but acknowledged that auto companies are engaging in new relationships -- with utilities, for example -- that they never have before....

Full article: http://www.greentechmedia.com/articles/read/ev-carmakers-...

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