11 May '12, 1pm

Going solar doesn’t mean you’re some weird pickler guy, say new ads

Going solar doesn’t mean you’re some weird pickler guy, say new ads

Why do you support solar power? Is it because you love dolphin babies? It’s because you love dolphin babies, isn’t it? SunRun, the company behind this ad and a couple of other equally funny ones, is a solar leasing company. They’ll install panels on your house for no money; you just have to commit to buying your electricity from them for a few years. Customers save money (although ultimately not as much as they would if they bought their own solar panels) with no hassle — and literally everybody likes saving money with no hassle. That means that, as the ads point out, you don’t have to be a treehugging weirdo hippie pickler guy or gal to want solar panels (although that’s fine, too). You just have to be a cheap-ass, like the rest of us. And treehugging hippie pickler-people should be welcoming those who are indifferent to dolphin babies into the solar club. It doesn’t matt...

Full article: http://grist.org/list/going-solar-doesnt-mean-youre-some-...

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