11 May '12, 2pm

Businesses struggle to win sustainability street cred

Businesses struggle to win sustainability street cred

Despite the fact that many corporate heavy weights are now embracing some form of sustainability, many companies continue to struggle with proving their efforts to consumers. The overall corporate embrace of green goals isn’t all that surprising these days. Consumers and shareholders are putting significant pressure on corporations to step up to the green plate. Companies across the globe increasingly are faced with the necessity of producing corporate sustainability reports to “prove” the environmental friendliness of their business. According to the 2011 United National Global Compact – Accenture Industry Study , 93 percent of industry CEOs believe that sustainability issues will be critical to the future success of their business. But while corporate sustainability reports account for consumption within specific environmental categories, such as electricity, water and c...

Full article: http://www.greenbiz.com/blog/2012/05/11/businesses-strugg...

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