11 May '12, 12pm

Can corporate eco-efforts change consumer food-buying habits?

When it comes to sustainability, consumer pressure is playing a big role as the food industry begins interweaving new eco-practices into corporate culture. "There's been a steady increase in companies pay attention to sustainability issues and talking about it externally," said William Sarni, director and practice leader of enterprise water strategy at Deloitte Consulting. "The recent pressure to find sustainable solutions is coming from consumers, NGOs and other stakeholders, including employees." That's not surprising given that, in the minds of many consumers, health and sustainability are clearly linked, experts say. "Consumers are trending toward healthier food choices and organic products, while tuning in to product sourcing and responsible manufacturing practices," said Pat Conroy, vice chairman and U.S. consumer products leader at Deloitte. “Deloitte’s Consumer Foo...

Full article: http://www.greenbiz.com/blog/2012/05/10/can-corporate-eco...

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