11 May '12, 12pm

Just one word, graduates: 'Plasticity': A group of activists and companies is staging a one-day forum on innovat...

Just one word, graduates: 'Plasticity': A group of activists and companies is staging a one-day forum on innovat...

Alongside the 115 heads of state already confirmed to attend the upcoming Rio+20 Earth Summit will be companies and activists whose work constitutes the engine behind the sustainability movement. Among them is Doug Woodring, founder of the Ocean Recovery Alliance. As Woodring reports in his TEDx talk , “Only 27 percent of plastic bottles are recycled, while 73 percent end up in the landfill – or the ocean.” Already, over 10 percent of fish tested in our oceans contain pollutants from plastic in their tissue. Woodring sees the growing plastic waste stream as a resource worth capturing and channeling into products that enhance life, rather than degrade it. To focus on the natural assets inherent within plastic waste, Woodring is hosting Plasticity Rio ’12 on June 21, alongside the big UN event. Plasticity Rio '12 will explore the opportunities that can transform the way that...

Full article: http://www.greenbiz.com/blog/2012/05/11/just-one-word-gra...

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