10 May '12, 9am

Sunrun Presents: Green Marketing 3.0

The Sunrun campaign wants people to think of solar panel leasing as an easy solution regular people can trust and feel comfortable with. This is why the use of humor and especially this sort of self-humor is such a great strategy as it doesn’t ignore the prejudice people have about solar panels, but makes fun of it. This is a very effective way to neutralize these sorts of stereotypes and get people to see solar panels in different light. Since solar panels are not the only green product suffering from these sorts of stereotypes, I won’t be surprised to see more green products adopting green marketing 3.0 and start making fun of green stereotypes. Who knows, it might even work.

Full article: http://www.triplepundit.com/2012/05/sunrun-presents-green...

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