07 Apr '11, 8pm

Blog: Oops, they did it again - palm oil lobby continues to mislead consumers: Palm oil lobby spreads greenwash…

Oops, they did it again - palm oil lobby continues to mislead consumers If you went to the Guardian Environment Blog at the end of March you might have stumbled upon a banner advert that read: "Sustainable. Food Security. Societal Advancement. This is Palm Oil" "Hold on", you might think. Isn't palm oil expansion known to be one of the major drivers of deforestation in South East Asia? Aren't communities like the indigenous Penan people of Malaysia under severe threat from illegal and sometimes violent encroachment of palm oil companies onto their territory? Surely making such blatantly misleading claims to consumers should be banned? Well, actually it already has been. Twice. Already in 2008 and 2009 the Advertising Standards Authority banned two adverts (one on TV and one in print) containing similar claims about the sustainability of palm oil on the grounds that "the cl...

Full article: http://www.foe.co.uk/blog/palm_oil_ad_30294.html

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