07 Apr '11, 3pm

We all want our voices heard - but when it comes to sustainability, are companies really listening?

We all want our voices heard - but when it comes to sustainability, are companies really listening?

Sustainability thought leaders gather in a courtyard at the Ritz Carlton, Laguna Niguel, Calif. The real question: Are they talking about you? Photo: Jennifer Berry, Earth911 LAGUNA NIGUEL, CALIF. – At the Fortune Brainstorm: GREEN, sustainability executives from a myriad of companies gathered to discuss transparency in the digital age. With all the noise that social media and readily available consumer feedback platforms create, it’s hard to think that individual opinions are being heard over the clamor. But, in the case of some, customer feedback is not only vital, but shaping internal decision-making. Starbucks ‘ system of aggregating customer feedback is considered so important, the company won’t even disclose how many people are on the monitoring team, citing competitive advantage. AT&T has a team of 38 members who monitors its Facebook page alone – and will typically...

Full article: http://earth911.com/news/2011/04/07/when-it-comes-to-sust...

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