06 Apr '11, 8pm

Top 10 CSR Research Findings in 2010 #CSRchat

LONDON, O.N., Jan. 07 /CSRwire/ - The following is a list of the year's best research findings related to CSR. Taken from top management journals such as the Academy of Management and the Journal of Marketing , these research insights help senior leaders kick-start their sustainability planning for 2011. 1. Innovation + Sustainability = Profit Xueming Luo (University of Texas) and C.B. Bhattacharya (European School of Management and Technology) show that innovative firms engaging in CSR have more satisfied customers. And those satisfied customers pay off. For a company with a market value of roughly $48 billion, a modest increase in CSR ratings led to annual profits in subsequent years $17 million higher than organizations that didn't actively engage in CSR. Read more . 2. Beat Burnout, Boost Performance Adam Grant (Wharton Business School) and colleagues show helping othe...

Full article: http://www.csrwire.com/press_releases/31378-Top-10-CSR-Re...

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