07 May '12, 12pm

Sustainability strategy begins with 20/20 Vision

Sustainability strategy begins with 20/20 Vision

Sustainability strategy begins with 20/20 Vision By Barbara O. Brown Published May 07, 2012 Email | Print | Single Page View Tags: Business Operations , Career Tools , More... Business Operations , Career Tools , Commitments & Goals , Consumer Trends , Enterprise Carbon Accounting Software , Measuring, Reporting, & Verification , Public Relations , The Business Case This is the first in a monthly column highlighting critical organizational design and development elements that support a sustainability strategy. Why is it important to have a business strategy that has sustainability at its core? Because it can invoke passion and inspiration while benefiting the company financially. A shared vision, where sustainability is not a “project” but rather a philosophy that runs through every aspect of company culture, can capture hearts and minds while also increasing responsible g...

Full article: http://www.greenbiz.com/blog/2012/05/07/sustainability-st...

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