31 Dec '14, 4am

How farm to market-based solutions can take organic to the next level

How farm to market-based solutions can take organic to the next level

There may be a lot of info out there to sell you on the benefits of buying organic, but that still doesn’t protect you against experiencing some sticker shock as you walk down that eco-friendlier aisle. It may leave you wondering: Why do organic foods cost what they do? Kellee James. The data to answer that question has always been out there but, until Kellee James founded Mercaris , it was spread all over the place and hard to understand. Mercaris collects up-to-date information on organic crop prices, and then makes that information available by selling subscription services, which range from $80 to 500 a month, to all those that it affects; from the farmers who plant the seeds to the grocery stores that ultimately put the products in your hands. The prices, of course, all come down to economics — pretty sexy, I know. But while most of us may not get up and raring at the...

Full article: http://grist.org/people/how-farm-to-market-based-solution...

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