06 Apr '11, 3pm

Will American Consumers Ever Go Green?

Will American Consumers Ever Go Green?

This is an important discussion for concerned parties to have, Marc. Consumers need access to good, concise, and clear information on how to make sustainable choices. However, it can be difficult to sort through this information for many consumers, especially given the plethora of information streams and sources currently out there. Third parties play an important role in this process, but it can be difficult for them to make an impact if they are less well known than the companies themselves. At some level, the responsibility falls on the companies to provide honest, reliable, clear information to consumers, perhaps through partnerships with third parties for verification purposes. These relationships have a long track record (from EDF working with Wal Mart and Greenpeace with McDonald's) and can be successful. It is nice that there are industry leaders out there like Int...

Full article: http://www.greenbiz.com/blog/2011/04/06/will-american-con...

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