06 Apr '11, 11am

Are people more concerned about convenience over sustainability?

Are people more concerned about convenience over sustainability?

Marc Gunther, contributing editor of Fortune, holds the small, Windex concentrate packet that Johnson says American consumers won't buy, due to the inconvenience of needing to add the liquid to a bottle of water. Photo: Jennifer Berry, Earth911 LAGUNA NIGUEL, CALIF. - What if you could buy your cleaning projects in game-changing packaging that reduced waste by more than 85 percent? The answer, according to Fisk Johnson, chairman and CEO of S.C. Johnson, is you simply won’t buy it. Johnson has a vested interest in consumers changing their minds, as his company makes these small packets. The company is at the center of a debate between sustainable initiatives that the company would like to take and what its customers will actually pay for. “If we’re going to make faster progress we’ve got to be willing to make small trade-offs,” says Johnson. Holding up a small pouch of Wind...

Full article: http://earth911.com/news/2011/04/06/s-c-johnson-ceo-fortu...

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