06 Apr '11, 7am

Will American consumers ever go “green”?

Just like we should be asking ourselves if we’re doing enough as individuals, so should companies. Regarding the Windex example, sure, it’s easy to say that “Americans don’t care about saving a few pennies and they don’t want to deal with the inconvenience of mixing a small package of concentrate with water” but I dare SC Johnson to try. I know I would do it for reasons that have very little to do with growing up in Europe! Perhaps I’m still in the minority by reading magazines such Real Simple but I’m sure they would not only advocate for soluble Windex mixture, they would probably come up with their own natural one, if they haven’t yet already.

Full article: http://www.marcgunther.com/2011/04/05/will-american-consu...

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