04 May '12, 9am

Nike Challenges Customers to Design Their Own Virtual Green Athletic Wear

Nike Challenges Customers to Design Their Own Virtual Green Athletic Wear

One example of how Nike engages stakeholders is by demonstrating the impact that the 16,000 various materials used to manufacture its sporting apparel have on the environment. A tour of the Nike Material Index (NMI) allows users to compare organic versus conventionally grown cotton, learn about recycled polyester and how it outperforms nylon, and explains the various components that comprise a pair of athletic shoes. While users design their version of green athletic wear, they learn how Nike assesses the overall sustainability performance of the materials based on energy, chemistry, water and waste. Jargon that often weighs down sustainability reports is replaced, dare I say, with fun.

Full article: http://www.triplepundit.com/2012/05/nike-interactive-sust...

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