03 May '12, 9pm

Using green gamification for fun and fame

Using green gamification for fun and fame

Badgeville just made it easier for innovative companies to use online games to influence customer behavior and increase brand loyalty. Last week, the company released Gamification Frameworks, a collection of six turnkey gamification solutions. This news is part of a larger trend. Gartner predicts that by 2014 more than 70 percent of Global 2000 organizations will have at least one “gamified” application. What is Gamification? Gamification applies game design to make otherwise boring tasks more engaging. Think of airline points and loyalty cards. However, the rise of social media and mobile internet (smart phones, tablets) has taken games to whole new level of customer engagement (some say addiction!) and online sharing of brand loyalty. Gamification hooks us by meeting our basic human needs for achievement, appreciation, reciprocity and a sense of control over our little c...

Full article: http://www.greenbiz.com/green-gamification

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