03 May '12, 1pm

Nike innovates its way to zero toxic discharges

Nike (NYSE: NKE) has a very successful, world-wide, hard-won and decades-old reputation for its athletic shoes, apparel and equipment. As a brand, Nike is often associated with top sports stars, its ubiquitous “swoosh” logo and the infectious “Just Do It” slogan. So it isn’t too great a surprise that the Oregon-based retail giant is continuing the tradition of “going big or going home” when it comes to going green, including such bold goals as the elimination of hazardous discharges throughout its supply chain. Nike’s newly released sustainability report highlights how it is pushing innovation in both its products and supply chain. And considering Nike’s global scope, those changes could have a lasting and worldwide impact. Nike president and CEO Mike Parker points to the constantly morphing and increasingly globalized market that has fueled the need for innovative approac...

Full article: http://www.greenbiz.com/blog/2012/05/03/nike-innovates-ze...

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