03 May '12, 10am

The younger generation of entrepreneurs speaks out on green

The younger generation of entrepreneurs speaks out on green

Jim Weber, CEO of Brooks Sports , says his company has been on a three-part journey toward sustainability for some time, starting about eight years ago with corporate social responsibility at the factory level. "We committed to the sustainability path not just because we had employees who were passionate about it but because our [target market of] runners care about it," he said. Weber also described the company's Run Because corporate giving program, as well ongoing efforts to reduce water, energy and material use in shoe design, sourcing, packaging and distribution. Pamela Hinkley, CEO of Tom Douglas Restaurants , talked about how the company's mission statement drives the 10 restaurants' conduct in the community, including programs with local food banks and public schools. Internal education is another important initiative. "We insist that our chefs be involved in food ...

Full article: http://www.greenbiz.com/blog/2012/05/02/younger-generatio...

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