05 Apr '11, 2pm

Does Organic Food Need a Marketing Campaign?: That couldn't be farther from reality (with the exception of meat,...

Does Organic Food Need a Marketing Campaign?: That couldn't be farther from reality (with the exception of meat,...

I was doing some research recently on the organic industry for a trade publication, and an issue that was raised repeatedly was the impact that "natural" products have had on sales of organic brands. Nonorganic products that are marketed as natural are often just as processed and/or laden with chemicals as any of the most mainstream products, yet that's the label that a lot of consumers are apparently looking for, and skipping over organic—even though "natural" doesn't mean anything, except that a company knows what people want to hear.

Full article: http://www.treehugger.com/files/2011/04/does-organic-food...

Tweets

Organic Rap Fun: The initiative comes with a video contest opened to the public, as well as a web platform where...

Organic Rap Fun: The initiative comes with a vi...

care2.com 05 Apr '11, 9pm

due for a little bit of light-hearted fun in the midst of the current food-related doom and gloom! I just found it, courte...

Stonyfield wants to hear your organic story

Stonyfield wants to hear your organic story

mnn.com 04 Apr '11, 8pm

There are already lots of videos posted, some by people you might be familiar with like Robert Kenner, director of “Food, ...

How to Plan and Plant an Organic Community Garden

How to Plan and Plant an Organic Community Garden

thegoodhuman.com 05 Apr '11, 1pm

With an endeavor such as this, a little organization will go a long way. Decide ahead of time what your goals are and then...

So excited -- my @MotherEarthNews blog, Diary of an Organic Gardener, launched today!

So excited -- my @MotherEarthNews blog, Diary o...

motherearthnews.com 06 Apr '11, 6pm

All is right with the world again. Tiny seedlings huddle beneath the fluorescent lights in my basement, and the little gre...

Just Because It's Organic Doesn't Mean It's Healthy

Just Because It's Organic Doesn't Mean It's Hea...

planetgreen.discovery.com 09 Apr '11, 1pm

This is in no way intended to argue that organic foods are not better for you than their conventional counterparts. We all...

All about the food: The NYT on the ‘future of manufacturing’

All about the food: The NYT on the ‘future of m...

grist.org 03 Apr '11, 6pm

I think you're missing the larger point. When the received wisdom is that manufacturing is dead, and it's merely a matter ...

Green Marketing: Going Beyond the Product to Target Behavior Change

Green Marketing: Going Beyond the Product to Ta...

triplepundit.com 05 Apr '11, 9am

from the folks over at MarketingProfs, companies are starting to use green marketing to do exactly that. Some leading sust...

5 Vegan Comfort Food Recipes

care2.com 06 Apr '11, 12am

I find this food kind of depressing. It's like a college student who doesn't have experience cooking for him/herself, and ...

We sample (and enjoy) the top 5 organic chocola...

mnn.com 07 Apr '11, 5pm

Sweet Earth Fair Trade and Organic Bunnies (6 for $13.95) – These smaller bunnies won’t be the centerpiece of an Easter ba...

Toast Your Health With These Five Organic Drinks

Toast Your Health With These Five Organic Drinks

treehugger.com 03 Apr '11, 3am

This first organic nutritional shake contains organic fruits and vegetables (kale, beet, blueberry, banana, the ubiquitous...

Obama Announces 2012 Presidential Campaign. Sho...

treehugger.com 04 Apr '11, 6pm

He has accomplished plenty, too, however, though talk of Obama being the 'greenest president ever' was almost certainly pr...

Monsanto cash helped fund bill to stifle whistl...

grist.org 06 Apr '11, 8pm

Speaking of Monsanto , it turns out they are playing a role in Iowa's proposed anti-whistleblower bill -- a bill focused p...