02 May '12, 9am

Seven Steps to Turning Your CSR Report into a Year of Communications Content

Seven Steps to Turning Your CSR Report into a Year of Communications Content

Map the themes to your stakeholder groups, identifying where and how their interests intersect with — or are at odds with — your company’s priorities. While your themes won’t resonate with all audiences in the same way, focusing on themes that are relevant to all audiences can help create critical mass for your CR communications.In the messaging process, be clear about how you want to represent each theme. For each stakeholder group, develop a succinct statement that expresses your company’s position, approach and activities. Consider how the messages align with your company’s business strategy and brand positioning, and get buy-in from content experts and decision makers in your organization.Finally, develop an editorial calendar. This is your tactical roadmap for the year, plotting how your CR communications platform will unfold. It doesn’t necessarily need to include ev...

Full article: http://www.triplepundit.com/2012/05/seven-steps-turning-c...

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