05 Apr '11, 11am

IBM Reveals How Innovation Drives Sustainability Through Business:

IBM Reveals How Innovation Drives Sustainability Through Business:

LAGUNA NIGUEL, CA — Innovation to help sustainability goals is coming from a variety of directions in some of the world's largest companies, a panel of executives said today. The event, sponsored by IBM and Esty Environmental Partners at the beginning of the Fortune Brainstorm: Green conference in Laguna Nigel, Calif., brought together an impressive panel of sustainability and corporate executives. All have participated since last year in the Sustainability Innovators Working Group, formed last year to develop new management systems and approaches to corporate sustainability The executives testified to the role of setting bold goals, engaging employees, and working with external partners -- and how all of these things are driving innovation. The two organizations also released a study of members of the Sustainability Innovators Working Group that found that companies are r...

Full article: http://www.greenbiz.com/news/2011/04/04/ibm-reveals-how-i...

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