01 May '12, 6pm

Big Surprise: Most People Don't Buy Green Products If They Cost More

Big Surprise: Most People Don't Buy Green Products If They Cost More

25% of respondents report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products. An additional 60% say that they sometimes take these actions, while just 15% say that they never do. 46% say that they are more inclined to buy a product if it is environmentally friendly, though 16% say that they aren’t more likely to buy a product they know is green, and 4% say that they do not buy green products. 34% say that it makes no difference if a product is environmentally friendly. College graduates, Northeasterners and young adults seem to be the most ardent supporters of Green throughout the study.

Full article: http://www.treehugger.com/economics/big-surprise-most-peo...

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