01 May '12, 2pm

Kashi promises (some) ‘natural’ products will be GMO-free

One benefit of having every food product in existence owned by big corporations ? Big corporations are super touchy about their reputations. So when the internet got all up in arms about Kashi’s “natural” cereals being less than fully organic/GMO-free/grown by fairies, the brand (owned by Kellogg Company) announced pretty quickly that it would change its ways. This particular internet hullabaloo began when a grocer in Rhode Island realized that a product wasn’t as pristinely green as it seemed, as USA TODAY reports : The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldn’t sell the cereal because he found out the brand used genetically engineered, non-organic ingredients. Photos of the note began popping up on Facebook pages and food blogs as some consumers claimed Kellogg was misrepresenting...

Full article: http://grist.org/list/kashi-promises-some-natural-product...

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