01 May '12, 11am

CoolPlanet Biofuels: Too good to be true?

CoolPlanet Biofuels: Too good to be true?

Imagine a company that says it can produce virtually limitless amounts of cheap gasoline, create arable land for food production and solve the climate crisis -- all at once. That's the promise of CoolPlanet BioFuels . Mike Cheiky, the company's founder and CEO, spoke about CoolPlanet's "negative emissions technology" at Brainstorm Green , FORTUNE's conference about business and the environment. Yes, negative emissions . Does that mean, I asked him, that the more you drive a car powered by CoolPlanet's biofuels, the more CO2 will be pulled out of the air? Yes, he replied. "The world doesn't have too much carbon," Cheiky explained. The problem's is that the carbon's in the wrong place. There's too much in the atmosphere, causing global warming, and not enough in the soil. Essentially, Cool Planet has a plan to use plants to remove it from the air and then restore it to the l...

Full article: http://www.greenbiz.com/blog/2012/05/01/coolplanet-biofue...

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