27 Apr '12, 10pm

Sustainability becoming a 'must have' for IT services

Sustainability becoming a 'must have' for IT services

Here's another sign that more corporations and organizations view sustainability as a competitive necessity and not just a public relations afterthought: According to a new survey released Friday by IT service company Rackspace (NYSE:RAX), nearly three-quarters of respondents believe that -- when there’s an equal choice -- sustainability gives a service provider an edge over its counterparts. Even more interestingly, less than a third of respondents said that cost took precedence over greener options. Overall, 72 percent of U.S. survey participants -- and 80 percent of international respondents -- felt that “greener is better.” The company randomly selected 2,000 of its customers for the 2012 Green Survey , and got responses from more than 230 people in 24 countries. The survey shows that Rackspace's customers “not only embrace a holistic view of sustainability around the ...

Full article: http://www.greenbiz.com/blog/2012/04/27/sustainability-be...

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