27 Apr '12, 9am

Unilever Improves Supply Chain, Faces Challenges with Customer Behavior

Unilever Improves Supply Chain, Faces Challenges with Customer Behavior

It’s interesting to see that Unilever is aiming to reach this broad set of goals with collaborative efforts. In its global supply chain it collaborates on climate change, water and agricultural issues to create new standards, new frameworks and new forms of governance. When it comes to consumers, Unilever cooperates to change consumer behavior in issues such as health and hygiene, nutrition and recycling. The idea is not just to create better solutions, but as Paul Polman explains, to drive concerted, cross-sector change because he believes that even if Unilever meets its goals, it will still consider it a failure if no one else follows.

Full article: http://www.triplepundit.com/2012/04/unilever-sees-progres...

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