04 Apr '11, 8am

Why a Green Strategy Will Help Barnes & Noble Avoid Bankruptcy

To strengthen its brick and mortar stores B&N should also look into becoming the Mecca of “green” items – instead of selling games and toys, competing with well-established brands, they can offer a unique added value that cannot be found anywhere else – a green section in every store which includes a variety of “green” items, from solar backpacks to some of Terracycle’s cool products . With the right items and the right incentives (e.g. major discounts to in-store sales) this can become an effective way to attract New Consumers to the stores, even when they’re not interested in purchasing a book.

Full article: http://www.triplepundit.com/2011/04/green-strategy-barnes...

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