26 Apr '12, 12pm

CSR Is Much More than a Branding Exercise

CSR Is Much More than a Branding Exercise

Great article. You do an incredible job of laying out what should be understood as one of the most important aspects of CSR – alignment with corporate objectives. I have been engaged in an interesting scholarly debate that I wonder if you might be interested in weighing in on. Within your article you evoked two separate terms, Corporate Social Responsibility and Corporate Citizenship. Do you see these terms as interchangeable? Does it cause you intrigue and/or concern when you see them used interchangeably by companies? It seems that companies often move back and forth between the uses of these terms, with sustainability through in and out of the mix. Archie Carroll (1998) in his article titled The Four Faces of Corporate Citizenship suggested that the areas of economic, legal and ethical business practices fall within corporate responsibility, whereas the more philanthrop...

Full article: http://www.environmentalleader.com/2012/04/26/csr-is-much...

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