04 Apr '11, 7am

NBCUniversal Kicks Off 'Earth Month' with Upcycled-Products Contest: The media company has partnered with Etsy o...

NBCUniversal Kicks Off 'Earth Month' with Upcycled-Products Contest: The media company has partnered with Etsy o...

NEW YORK CITY, NY — NBC Universal has announced the first event of "Earth Week," its twice-yearly celebration of and focus on environmental issues. In partnership with Etsy , the online craft and artwork community, NBCU is launching its "Art of Reuse " contest, urging people to create handcrafted items from repurposed materials. The products entered in the contest to date, including jewelry, pet toys and wall decorations, like the one shown above from Liz Coz , will be voted on by the online communities of Etsy and NBCU, and judged by a panel of celebrities including Martha Stewart, Tori Spelling and Kathie Lee Gifford. The winners of the contest will receive an all-expenses-paid trip to Universal Studios theme park in Orlando, Fla., and the top 10 finalists will be featured throughout Earth Week on the Today Show. "We're excited to partner with Etsy and their design-savvy...

Full article: http://www.greenbiz.com/news/2011/04/03/nbcuniversal-kick...

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