25 Apr '12, 7pm

97% of Americans Overestimate Cost of Installing Solar Panels

97% of Americans Overestimate Cost of Installing Solar Panels

A new study commissioned by Sunrun finds that a whopping 97% of Americans overestimate the upfront cost of installing rooftop solar panels. Meanwhile, of course, 8 out of 10 of those without solar say they would install it if cost weren’t a factor. The study was conducted online by Harris Interactive® in February 2012. 2,211 U.S. adults participated in the study, and 1,475 of them were identified as homeowners. “While only 3% accurately understand that installing solar can cost less than $1,000 upfront, 4 out of 10 U.S. Adults (40%) think it requires $20,000 or more in upfront costs, grossly overestimating the true cost of installing home solar,” Sunrun, the country’s largest home solar company, writes. Here are more statistics from the poll: While people are concerned about rising utility prices, most do not realize that solar can chip off a big chunk of those costs and t...

Full article: http://cleantechnica.com/2012/04/25/97-of-americans-overe...

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