25 Apr '12, 7pm

Websites Can Show Carbon Footprint of Products or Services by Adding One Line of Code

Websites Can Show Carbon Footprint of Products or Services by Adding One Line of Code

Brighter Planet /Screen capture Consumers are looking for more sustainable options when they shop, whether it's for shoes, cars or travel options and companies are feeling more pressure to provide the environmental footprint of what they're selling. For smaller businesses, it may be too expensive to hire a developer to add that information to a website. Brighter Planet , an award-winning technology company focusing on apps and sustainability web tools for businesses and consumers, has developed a tool that allows any website to display the carbon and energy footprint of products or services by simply inserting one line of code and without having to modify the site. Brighter Planet provides the website owner with a unique line of code and the webmaster then inputs where to find details on the webpage about the product. Once the tool is enabled, the program lifts that produc...

Full article: http://www.treehugger.com/clean-technology/websites-can-s...

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