25 Apr '12, 6pm

Top global brands accused over controversial 'painted home' adverts in Africa

Top global brands accused over controversial 'painted home' adverts in Africa

Visitors arriving by air to the Mozambican capital of Maputo are greeted with an unrelenting barrage of international logos. Pepsi, Colgate, Vodacom (Vodafone), Coca-Cola and Unilever soap powder Omo are just some of the brands splashed across the crumbling township dwellings and small businesses that flank Avenida Acordos de Lusaka, the road leading from Maputo’s international airport to the city centre. Owners claim the fee for allowing their walls, homes and businesses to be turned into enormous, choicely situated adverts is often ‘the paint alone’ and sometimes the promise of minor items of branded merchandise such as a cool box or sunshade. Every day community elder Lucia Gazite sits on a stool in front of her modest house selling soft drinks. Her home’s 12-metre wide exterior wall is entirely covered with a Pepsi logo. She agreed to it as 'some men came' – she doesn’...

Full article: http://www.theecologist.org/News/news_analysis/1335019/to...

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