25 Apr '12, 1pm

Will Unilever's sustainability leadership pay off?

Will Unilever's sustainability leadership pay off?

It’s obviously too soon to say whether sustainability will drive growth at Unilever, but the early evidence appears mixed. Eco-efficiency efforts in factories have reduced waste and saved money. Unilever revenues have grown nicel, to $46.5 billion in 2001, up from $44.2 billion in 2010 and $39.8 billion in 2009. But the company’s share price is up by less than 2 percent in the last year in the U.S. market, slightly trailing the Standard & Poor's 500. (Its stock is doing better in European markets, where currency factors don’t come into play.) Meanwhile, Unilever’s corporate identity is all but hidden behind consumers brands like Lipton, Skippy, Ragu, Bertolli, Hellmann’s, Suave, Dove, Ben & Jerry’s and Breyers, at least here in the U.S. That makes it hard to win over those consumers who care about companies that do good.

Full article: http://www.greenbiz.com/blog/2012/04/25/will-unilevers-su...

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