24 Apr '12, 11pm

Greenpeace Pranks Apple at Flagship Stores, Calls for an End to the Coal-Powered Cloud

Greenpeace Pranks Apple at Flagship Stores, Calls for an End to the Coal-Powered Cloud

Greenpeace activists loosed black balloons inside two of the nation's flagship Apple stores today, protesting the company's reliance on coal to power the cloud. In New York City, San Francisco, and at another demonstration in Toronto, protesters drew attention to the fact that companies like Apple use electricity generated by coal plants to run their data centers—which power the cloud that is now sucking down a ballooning slice of the world's energy pie. As far as Greenpeace actions go , this one was pretty tame—I'd been tipped off by organizers, so I was already inside the Fifth Avenue Apple store when a small parade of activists barged through the front doors and released dozens of black balloons. Emblazoned with illustrations of coal pollution and slogans like 'Clean Our Cloud', they collected on the roof of the glass building, above the giant iconic Apple insignia. Dow...

Full article: http://www.treehugger.com/corporate-responsibility/greenp...

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