03 Apr '11, 1pm

J Brand Releases Sexy Water-Saving Jeans for Spring 2011

J Brand Releases Sexy Water-Saving Jeans for Spring 2011

The Gwen in Air Wash by J Brand. Photo: J Brand A fan of J Brand' s hip-hugging fit and complimenting washes, we were bummed to find that the jeans company discontinued their Green Label. Fortunately, they introduced Air Wash, a new specialty wash that uses 30% less water than traditional denim laundering, which J Brand describes as "bright blue coloring accented by vintage-inspired whiskering for a naturally worn-in look and feel." For Spring 2011, J Brand released two styles: the "Gwen" high-rise cuffed short, pictured above, and the "912" low-rise pencil leg. Take a look:

Full article: http://www.treehugger.com/files/2011/04/j-brand-releases-...

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