27 Nov '14, 2pm

This Black Friday, Patagonia exchanges new clothing for old and invests in the sharing economy

This Black Friday, Patagonia exchanges new clothing for old and invests in the sharing economy

Several Black Friday's ago, eco-clothing giant Patagonia sent out a pretty subversive message: "Don't Buy Our Jackets! ". Now they are taking this commitment to another level with a series of live events encouraging the exchange of gently loved goods. The idea behind the original message was that we are too focused on buying what's new, what's trendy, rather than truly investing in clothing or other consumer items that can last and/or live on once we no longer have a use for them.At the time, some commentators were skeptical, suggesting this was little more than an attempt to get publicity. But Patagonia has already shown itself more committed to product longevity than most manufacturers, helping consumers by repairing products when they break and recycling them when they are done —and also encouraging us all to play our part by avoiding unnecessary purchases. Now they are...

Full article: http://www.treehugger.com/corporate-responsibility/black-...

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