02 Apr '11, 6pm

Think energy efficiency isn’t working? Think again

Imagine a press release with this message: We're not using more household energy than we used to -- and the latest data won't be available until next year. If you read that, I'm guessing you would join me in yawning and moving on to the next story. That is what the Energy Information Administration (EIA), the federal agency that tracks our energy usage, just said -- but it said it in a confusing way that sounded like a much bigger story, and was almost designed to mislead readers. Jess Zimmerman, writing in Grist, was among those whom they succeeded in misleading. Zimmerman's article, "How Americans defeated efficiency with consumerism ," says that average household energy use has remained stable even as appliances have become more efficient, because we all have more appliances now. That's a plausible story, but it's not actually what the EIA said. Every four years, the EI...

Full article: http://www.grist.org/energy-efficiency/2011-04-02-think-e...

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