22 Apr '12, 1pm

That Special Day: Bah, Humbug?

That Special Day: Bah, Humbug? By ELISABETH ROSENTHAL When I was growing up in the suburbs of New York, our first local Earth Day was organized around a drive to a town field where families were urged to dump items from their basements for recycling rather than tossing them in the trash. Hmmm. Recycling. It was an eye-opening concept for a kid in 1970. But as an environmental reporter, I have come to dread the Earth Day avalanche of deals and promotions that arrive via e-mail or (worse, environmentally speaking) in my office or home mailbox. Like Valentine’s Day, Earth Day has become a colossal marketing opportunity – a paradoxical way to promote consumption, sell stuff. In fact, Earth Day is such a good sales hook that some stores, like Target, have expanded Earth Day into Earth Month . There isn’t time to give you a full rundown of the Earth Day shopping opportunities I ...

Full article: http://green.blogs.nytimes.com/2012/04/22/that-special-da...

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Green Blog: That Special Day: Bah, Humbug?

green.blogs.nytimes.com 22 Apr '12, 1pm

That Special Day: Bah, Humbug? By ELISABETH ROSENTHAL When I was growing up in the suburbs of New York, our first local Ea...

That Special Day: Bah, Humbug?: A reporter lame...

green.blogs.nytimes.com 22 Apr '12, 1pm

When I was growing up in the suburbs of New York, our first local Earth Day was organized around a drive to a town field w...

Green Blog: That Special Day: Bah, Humbug?: A r...

green.blogs.nytimes.com 22 Apr '12, 1pm

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