22 Apr '12, 10am

Ferrari Thrill Goes Mass Transit -- First Private European Rail Company Tickets on Sale Now

Ferrari Thrill Goes Mass Transit -- First Private European Rail Company Tickets on Sale Now

Catching sight of a streak of red flashing across the countryside always raises excitement amongst fans of Italian design. Aerodynamic design...sleekly styled...yes, a Ferrari has been spotted. The brief spike of adrenaline fades, though; even if that high speed thrill were within fiscal reach, the environmental cost can hardly be justified. No more. The "Ferrari thrill" has gone mass transit. When the European Union liberalized the train market in 2006, Ferrari president Luca Cordero di Montezemolo founded the company Nuovo Trasporto Viaggiatori , along with Diego Della Valle, of the luxury goods company Tod's, and SNCF, the French train concern. On Friday, one of 25 luxurious, red, high speed models named Italo , widely dubbed the "Ferrari train", made its maiden voyage out of Rome's Tiburtina station. Treno Italo /CC BY 2.0 Unique Travel Comforts Seats are available in ...

Full article: http://www.treehugger.com/public-transportation/ferrari-t...

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