22 Apr '12, 12am

Increasing the Impact of TOMS Shoes - Triple Pundit: #shoes

Increasing the Impact of TOMS Shoes - Triple Pundit: #shoes

Fast Company Co.exist critique of TOMS by Cheryl Davenport, who works at Mission Measurement (all about helping companies measure and improve their pro-social impact). She called TOMS’ model “broken” and gave two reasons why. First, TOMS doesn’t solve a social problem – it just gives away shoes. As TOMS explains on its website , children without shoes can suffer a greater risk of infection and disease and can be barred from school and other public spaces of access and opportunity. Davenport’s point illustrates the classic development parable about the fish and fishing rod. TOMS doesn’t work on systemic issues, but ameliorates a symptom, and in the process distorts and exacerbates local challenges.

Full article: http://www.triplepundit.com/2012/04/increasing-impact-tom...

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