20 Apr '12, 8pm

green shopping trends: survey #green #consumerism

Looks like the bad economy may have impacted shoppers’ product choices. A recent survey by one of the largest online coupon sites in the US, RetailMeNot.com , had some interesting findings. The coupon site’s survey was conducted by Ipsos Public Affairs . Some findings: 71% of adults feel that they are aware of the positive and/or adverse environmental impact of products they purchase every day. Nearly half of adults (46%) say they are more inclined to buy a product if it is environmentally friendly. A majority of respondents (59%) said they would be unwilling to pay a higher price for an eco-friendly product or service. Four in 10 (43%) report that when they actually make purchases, they don’t think about the impact that products have on the environment. 60% of adults report that they sometimes proactively take steps to green their home or lifestyle. A third of consumers (...

Full article: http://www.alternativeconsumer.com/2012/04/20/survey-reve...

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