20 Apr '12, 11am

How corporations are celebrating Earth Day 2012

How corporations are celebrating Earth Day 2012

We’re approaching another anniversary of Earth Day -- happy 42nd , kid! -- and our editors asked me to contribute to the conversation. I’m not exactly sure why, but my best guess is that their inboxes are flooded with cringe-inducing announcements that could cause a case of deep green cynicism (or, at a minimum, add to the ever-growing list of “meh”). With our focus on the business of sustainability, I wanted to find out whether Earth Day has grown too last century or if it's still meaningful to corporate America. In looking for guidance, I turned to the GreenBiz Executive Network , our member-based, peer-to-peer learning forum for sustainability professionals from large companies. Engaging employees Most of the sustainability executives I contacted see Earth Day (or Earth Week or Earth Month) as an opportunity to connect and engage with their employees. Wells Fargo’s Envi...

Full article: http://www.greenbiz.com/blog/2012/04/20/how-corporations-...

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How are you celebrating Earth Day?

How are you celebrating Earth Day?

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