20 Apr '12, 7am

Coca-Cola champions personal carbon budgets

Do you know how many kilograms of CO2 was in your lunch today? And do your customers know how many tonnes of carbon are embodied in the products they buy from your business? Those are just some of the questions explored in a ground-breaking new study by Coca-Cola and the Carbon Trust designed to find out how consumers would cope with a personal carbon ration, and how businesses can help better inform them of their environmental impact. FURTHER READING Coke lights up Europe's largest soft drink plant with solar power Industry sees little public support for National Opposition to Windfarms The soft drinks giant will today unveil the results of a study with the Carbon Trust investigating how people might respond to personal carbon allowances that limit how much they are allowed to emit and how carbon labelling on popular products could help change purchasing habits. Twenty-fo...

Full article: http://www.businessgreen.com/bg/news/2169107/coca-cola-ch...

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