18 Apr '12, 12pm

Using videos to win more engagement on sustainability

Using videos to win more engagement on sustainability

You do all the right things: establish goals and targets, publish an annual sustainability report, seek employee and public input -- and then repeat the cycle. Yet despite your efforts, those around you don’t seem to be moving fast enough to address the world’s environmental challenges, and you sense that real progress will require more involvement on the part of consumers, investors and government leaders. What do you do? How will you make your company’s engagement efforts more effective, more efficient and more innovative? How can you help to mobilize the masses? As a manager at SustainAbility and an expert in communications and strategy, I would argue that video can help engage employees and the public in your sustainability efforts and inject new life into the corporate accountability agenda. Creating shared experiences I recently interviewed Jim MacNeill as part of Th...

Full article: http://www.greenbiz.com/blog/2012/04/12/boost-consumer-en...

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